What? The four “P’s” of marketing are all parts of an integrated communication strategy vital to success. Understanding MarCom or Marketing Communications is essential to any advertising program from your logo and business card, to your brochure, web banners or video production. Taking creative ideas and transforming them into attention-getting advertisements designed for various media (television, web, magazines, billboards and others) is the next step for business growth. Today’s economy is fierce with hungry competition and you must set your company apart. Reaching one or more of your target audience’s senses; hearing, seeing and touching, while keeping them focused without distraction on the message. And lastly, a call-to-action: getting them to call, pursue and purchase your Product, from that Place you call your website at a competitive Price as a result from your advertising Promotion. A consistent “look & feel” throughout all of your visual communication will convey professionalism, resulting in trust. Ultimately, this all leads to repeat business with a little nurturing of the MarCom process cycle. So the question is… what are you doing about your marketing communication efforts?